Franklin

Explaining buyer behavior : central concepts and philosophy of science issues / John O'Shaughnessy.

Author/Creator:
O'Shaughnessy, John.
Publication:
New York : Oxford University Press, 1992.
Format/Description:
Book
385 p. ; 25 cm.
Subjects:
Consumer behavior -- Methodology.
Notes:
Includes bibliographical references and index.
ISBN:
0195071085
OCLC:
24010600
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