Franklin

Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

Author/Creator:
Backer, Thomas E.
Publication:
Newbury Park, Calif. : Sage, c1992.
Format/Description:
Book
xv, 181 p. ; 23 cm.
Status/Location:
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Details

Subjects:
Mass media in health education.
Communication in medicine.
Notes:
Includes bibliographical references.
Contributor:
Rogers, Everett M.
Sopory, Pradeep.
ISBN:
0803943318
0803943326 (pbk.)
OCLC:
25509788