Franklin

Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley.

Author/Creator:
Embley, L. Lawrence.
Edition:
1st ed.
Publication:
Englewood Cliffs, NJ : Prentice Hall, 1993.
Format/Description:
Book
xix, 252 p. : ill. ; 23 cm.
Subjects:
Social responsibility of business -- United States.
Corporations -- United States -- Charitable contributions.
Marketing -- United States.
Corporations, Nonprofit -- United States -- Marketing.
Notes:
Includes index.
ISBN:
0132198746 :
OCLC:
26400821
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