Franklin

The economist intelligence unit guide to building a global image / Andrea Mackiewicz.

Author/Creator:
Mackiewicz, Andrea.
Publication:
New York : McGraw-Hill, c1993.
Format/Description:
Book
xvi, 184 p. : ill. ; 24 cm.
Subjects:
Corporate image.
Strategic planning.
Competition, International.
Corporate image -- Case studies.
ISBN:
0070093504 :
OCLC:
27266166
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