Franklin

Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper.

Author/Creator:
Katz, Elihu, 1926-
Publication:
New York : Free Press, 1960, c1955.
Series:
Foundations of communications research ; v. 2
Format/Description:
Book
xx, 400 p. : ill. ; 21 cm.
Subjects:
Public opinion.
Communication.
Notes:
Includes indexes.
"A report of the Bureau of Applied Social Research, Columbia University."
Bibliography: p. 381-393.
Contributor:
Lazarsfeld, Paul Felix.
Columbia University. Bureau of Applied Social Research.
OCLC:
187457554
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