Franklin

The Order of presentation in persuasion / by Carl I. Hovland ... [et al.].

Publication:
New Haven : Yale University Press, 1961, c1957.
Series:
Yale studies in attitude and communication. 1
Yale studies in attitude and communication. v.1
Format/Description:
Book
x, 192 p. ; 23 cm.
Subjects:
Persuasion (Psychology).
Persuasion (Rhetoric).
Notes:
Bibliography: p. 190-192.
Contributor:
Hovland, Carl Iver, 1912-
OCLC:
187458280
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