Servicing international markets : competitive strategies of firms / edited by Peter J. Buckley, C.L. Pass and Kate Prescott.

Publication:

Cambridge, Mass. : Blackwell Publishers, 1992.

Format/Description:

Book
xii, 336 p. : ill. ; 24 cm.

Subjects:

International business enterprises -- Management.
Marketing -- Management -- Case studies.
Competition, International -- Case studies.

Notes:

Includes bibliographical references and index.

Contributor:

Buckley, Peter J., 1949-
Pass, C. L.
Prescott, Kate.

ISBN:

063118189X

OCLC:

25409291

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