Franklin

Corporate image : communicating visions and values / edited by Allyson LaBorde.

Publication:
New York, NY : Conference Board, c1993.
Conference Name:
Corporate Image Conference (4th : 1993)
Series:
Conference Board report ; no. 1038.
Report / The Conference Board ; no. 1038
Format/Description:
Conference/Event
Book
57 p. ; 28 cm.
Subjects:
Corporate image.
Public relations -- Corporations.
Corporations.
Summary:
Selected speakers at the Conference Board's 1993 Corporate Image Conference discuss strategies companies can employ in developing and implementing an image that can be most effective in the current economic and social climate.
Contributor:
LaBorde, Allyson.
Conference Board.
ISBN:
0823705102
OCLC:
28527997
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