Franklin

How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo.

Author/Creator:
Mingo, Jack, 1952-
Edition:
1st ed.
Publication:
New York : HarperCollins, c1994.
Format/Description:
Book
x, 228 p. ; 19 cm.
Subjects:
United States -- Commerce -- History -- Anecdotes.
Industries -- United States -- History -- Anecdotes.
New products -- United States -- History -- Anecdotes.
Marketing -- United States -- History -- Anecdotes.
Businessmen -- United States -- Anecdotes.
ISBN:
0887306772 :
OCLC:
29702614
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