Franklin

Information-driven marketing decisions : development of strategic information systems / A. Coskun Samli.

Author/Creator:
Samli, A. Coskun.
Publication:
Westport, Conn. : Quorum Books, 1996.
Format/Description:
Book
xx, 196 p. : ill. ; 24 cm.
Subjects:
Marketing -- Decision making.
Marketing research.
Management information systems.
Notes:
Includes bibliographical references (p. [189]-192) and index.
ISBN:
0899309763 (hardcover : alk. paper)
OCLC:
32703351
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