A summary of fifty-five in-market experimental estimates of the long-term effect of TV advertising / by Leonard M. Lodish ... [et al.].
- [Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1994]
- Working paper (Wharton School. Marketing Dept.) ; no. 94-024.
Working paper ; no. 94-024
11 leaves ; 28 cm.
- "September 1994."
Includes bibliographical references (leaves 11).
- Lodish, Leonard M.
Wharton School. Marketing Dept.
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