Franklin

A summary of fifty-five in-market experimental estimates of the long-term effect of TV advertising / by Leonard M. Lodish ... [et al.].

Publication:
[Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1994]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 94-024.
Working paper ; no. 94-024
Format/Description:
Book
11 leaves ; 28 cm.
Notes:
"September 1994."
Includes bibliographical references (leaves 11).
Contributor:
Lodish, Leonard M.
Wharton School. Marketing Dept.
OCLC:
81139260
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy