Franklin

How T.V. advertising works : a meta-analysis of 389 real world split cable T.V. advertising experiments / by Leonard M. Lodish ... [et al.].

Publication:
[Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1994]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 94-027.
Working paper ; no. 94-027
Format/Description:
Book
26, 2 leaves : ill. ; 28 cm.
Notes:
"October 1994."
Includes bibliographical references (leaves 25-26).
Contributor:
Lodish, Leonard M.
Wharton School. Marketing Dept.
OCLC:
83164716
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