Franklin

Brand health indicators derived from store scanner data / Chitrabhanu Bhattacharya, Leonard M. Lodish.

Author/Creator:
Bhattacharya, Chitrabhanu.
Publication:
[Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1994]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 94-029.
Working paper ; no. 94-029
Format/Description:
Book
31 leaves : ill. ; 28 cm.
Notes:
Includes bibliographical references.
Contributor:
Lodish, Leonard M.
Wharton School. Marketing Dept.
OCLC:
83458008
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