Franklin

Perceiving, choosing, and using : a framework for revitalizing mature brands / Cynthia Huffman, Brian Wansink.

Author/Creator:
Huffman, Cynthia.
Publication:
[Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1996]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 96-003.
Working paper ; no. 96-003
Format/Description:
Book
35 leaves ; 28 cm.
Notes:
"March 31, 1996."
Includes bibliographical references (leaves 31-35).
Contributor:
Wansink, Brian.
Wharton School. Marketing Dept.
OCLC:
187472282
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