Franklin

The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno.

Author/Creator:
Cleland, Alan S., 1939-
Publication:
San Francisco : Jossey-Bass, c1996.
Format/Description:
Book
xxv, 244 p. : ill. ; 25 cm.
Edition:
1st ed.
Series:
Jossey-Bass business & management series.
The Jossey-Bass business & management series
Status/Location:
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Details

Subjects:
Strategic planning.
Marketing.
Consumer satisfaction.
Corporations -- Valuation.
Notes:
Includes bibliographical references and index.
Contributor:
Bruno, Albert V.
ISBN:
0787902756 (alk. paper)
OCLC:
34618242