Franklin

The PDMA handbook of new product development / Milton D. Rosenau, Jr. ... [et al.].

Other Title:
Handbook of new product development
Publication:
New York : John Wiley & Sons, c1996.
Format/Description:
Book
xix, 636 p. : ill. ; 25 cm.
Subjects:
New products -- United States -- Management -- Handbooks, manuals, etc.
Product management -- United States -- Handbooks, manuals, etc.
Marketing -- United States -- Handbooks, manuals, etc.
Industrial design -- United States -- Handbooks, manuals, etc.
Notes:
Includes bibliographical references and indexes.
Contributor:
Rosenau, Milton D., 1931-
Product Development & Management Association.
ISBN:
0471141895
OCLC:
34282304
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