[This book] brings together 40 selections of enduring intellectual value - classic articles, book excerpts, and research studies - that have shaped the study of mass media and our contemporary understanding of it. [The book] provides the opportunity for readers to encounter many of the greatest thinkers in mass media at first hand. The book includes ... selections from the works of the most distinguished observers of the mass media, past and present, from Harold D. Lasswell, Hadley Cantril, and Neil Postman to Kathleen Hall Jamieson, Michael Eric Dyson, and Annette Kuhn. -Back cover.
Media effects: Early approaches; Media effects; Functionalism, uses, and gratifications; Political communication; Cultivation research Media of communication: Media bias and sense extension; Technology, systems, and human interaction Critical theory of mass media: Mass media, power, and ideology; Advertising, media, and society Media, culture, and society: Mass communication as cultural process; Feminist media criticism; Media and race Media and the global order: Perspectives on development; Cultural imperialism and national identity.
Includes bibliographical references (p. 375-377) and index.