Silver linings : selling to the expanding mature market / Herschell Gordon Lewis.

Author/Creator:

Lewis, Herschell Gordon, 1926-

Other Title:

Selling to the expanding mature market

Publication:

Chicago : Bonus Books, c1996.

Format/Description:

Book
xi, 165 p. : ill. ; 24 cm.

Subjects:

Older consumers -- United States.
Marketing -- United States.
Advertising -- United States.

Notes:

Includes index.

ISBN:

1566250587 (hardcover)

OCLC:

34705074

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