Franklin

Silver linings : selling to the expanding mature market / Herschell Gordon Lewis.

Author/Creator:
Lewis, Herschell Gordon, 1926-
Other Title:
Selling to the expanding mature market
Publication:
Chicago : Bonus Books, c1996.
Format/Description:
Book
xi, 165 p. : ill. ; 24 cm.
Subjects:
Older consumers -- United States.
Marketing -- United States.
Advertising -- United States.
Notes:
Includes index.
ISBN:
1566250587 (hardcover)
OCLC:
34705074
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