Franklin

Strategic marketing / David W. Cravens.

Author/Creator:
Cravens, David W.
Edition:
5th ed.
Publication:
Chicago : Irwin, c1997.
Series:
The Irwin series in marketing
Format/Description:
Book
xviii, 670 p. : ill. ; 24 cm.
Subjects:
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
Notes:
Includes bibliographical references and indexes.
Local notes:
Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.
Contributor:
Classes of 1883 and 1884 Fund.
ISBN:
0256214387
OCLC:
34476874
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