Franklin

Investing in profitable customer relationships / by Jean-Marie Martino.

Author/Creator:
Martino, Jean-Marie.
Publication:
New York, NY : Conference Board, c1997.
Series:
Conference Board report ; no. 1198-97-CH
Format/Description:
Book
14 p. : ill. ; 28 cm.
Subjects:
Marketing -- Management.
Marketing -- United States -- Management.
Product management.
Product management -- United States.
Consumer behavior.
Consumer behavior -- United States.
Notes:
"A conference report"--Cover.
Contributor:
Conference Board.
ISBN:
0823706478
OCLC:
37925250
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