Media and culture : an introduction to mass communication / Richard Campbell.

Campbell, Richard, 1949-
Other Title:
Introduction to mass communication
New York : St. Martin's Press, c1998.
xxiii, 505 p. : ill. (some col.) ; 26 cm.
Mass media -- United States.
Communication -- United States.
Popular culture -- United States.
[This text] offers a personal and global journey through the media landscape. As a textbook for an introductory mass media course, it provides ... tools for navigating the cultural terrain. It invites students to evaluate the mass media and shape their direction.... [The book] asks each of us to become critical consumers of the media and engaged citizens in the society that the media help shape. [The book] offers directions for surveying the cultural landscape and tools for critiquing the media's influences on democratic life and consumer culture. In probing historical events and contemporary trends in mass communication, the book asks students to become cultural activists - to investigate and challenge the power of the mass media in daily life. [The text] introduces students to four stages of the critical thinking and writing process: description, analysis, interpretation, and evaluation. The text uses these stages to examine the historical context and current processes that shape the mass media as part of American culture. [Topics covered include] media technology and convergence ... a cultural perspective ... values and ethics ... [and] media economics and democracy. -Pref.
Mass media and the cultural landscape: Mass communication, a critical approach; Information and new technology
Sounds and images: Sound recording and poplar music; Popular radio and the origins of broadcasting; Television and the power of visual culture; Cable and the specialization of television; Movies and the impact of images
Words and pictures: Newspapers and the rise of modern journalism; Magazines in the age of specialization; Books and the power of print
Business of mass media: Advertising and commercial culture; Public relations and framing the message; Media economics and the global marketplace
Democratic expression and the mass media: Culture of journalism, values, ethics, and democracy; Media effects and cultural approaches to research; Legal controls and freedom of expression
Includes bibliographical references (p. 471-478) and index.
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