Franklin

The power of marketing innovation / by Kristina Lucenko.

Author/Creator:
Lucenko, Kristina.
Publication:
New York, NY : Conference Board, c1999.
Conference Name:
Marketing Conference (1998 : New York, N.Y.)
Series:
Conference Board report ; 1237-99-CH.
Conference report ; 1237-99-CH
Format/Description:
Conference/Event
Book
29 p. : ill. ; 28 cm.
Subjects:
Marketing.
Marketing -- Case studies.
Marketing -- Congresses.
Notes:
"Based on presentations made at the 1998 Marketing Conference, which was held in New York on Otober 20-21, 1998."--Cover, p. [2].
Caption title.
Contributor:
Conference Board.
ISBN:
0823706869
OCLC:
41075747
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