Franklin

1987 AMA Winter Educators' Conference : marketing theory / edited by Russel W. Belk ... [et al.].

Other Title:
Marketing theory.
Publication:
Chicago, Ill. : American Marketing Association, c1987.
Conference Name:
AMA Winter Educators' Conference. (1987 : San Antonio, Tex.)
Series:
Proceedings series (American Marketing Association)
Format/Description:
Conference/Event
Book
viii, 411 p. : ill. ; 28 cm.
Subjects:
Marketing -- Congresses.
Marketing research -- Congresses.
Notes:
Includes bibliographies and index.
Contributor:
Belk, Russell W.
American Marketing Association.
ISBN:
0877571856 (pbk.)
OCLC:
15222915
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