Franklin

Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.

Publication:
Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
Conference Name:
Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.)
Format/Description:
Conference/Event
Book
ix, 317 p. ; 24 cm.
Subjects:
Internet advertising -- Congresses.
Notes:
"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.
Includes bibliographical references and index.
Contributor:
Schumann, David W.
Thorson, Esther.
ISBN:
0805831487 (alk. paper)
OCLC:
40698629
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