Franklin

The end of marketing as we know it / Sergio Zyman.

Author/Creator:
Zyman, Sergio.
Edition:
1st ed.
Publication:
New York : HarperBusiness, c1999.
Format/Description:
Book
xvii, 247 p. ; 25 cm.
Subjects:
Coca-Cola Company.
Marketing.
Notes:
Includes index.
ISBN:
0887309860
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