Franklin

Communicating the future / [by Kristina Lucenko].

Author/Creator:
Lucenko, Kristina.
Publication:
New York, NY : Conference Board, c1999.
Series:
Conference Board report ; no. 1240-99-CH.
Conference report ; 1240-99-CH
Format/Description:
Book
29 p. : ill. ; 28 cm.
Subjects:
Corporations -- Public relations -- Congresses.
Business communication -- Congresses.
Corporate image -- Congresses.
Contents:
Strategic communications planning
Building a global network
Communication trust : reviving a moribund company
A good reputation goes a long way
Old media meets new media
When lightning strikes : preparing for a crisis
Communicating change, shaping behaviors
Building a wired organization.
Notes:
Cover title.
"This report is based on presentations made at the Conference Board's U.S. and Canadian Communications conferences, which were held in San Francisco on October 8-9, 1998 ... and in Toronto on February 9-10, 1999"--P. 2.
Contributor:
Conference Board.
ISBN:
0823706893
OCLC:
41561581
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