Franklin

Medium rare : TV's evolution & impact / by Ed Papazian.

Author/Creator:
Papazian, Ed.
Publication:
New York : Media Dynamics, c1998.
Format/Description:
Book
vi, 496 p. ; 23 cm.
Edition:
Completely rev. and updated.
Status/Location:
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Details

Subjects:
Television broadcasting -- United States -- History.
Television broadcasting -- Influence.
Contents:
Fast forward : from Uncle Milty to Seinfeld
The many aspects of networking
Primetime : programming for the masses
Other times, other pastimes
Beyond the ratings : motives and benefits
Romancing the viewer : the advertiser's game.
ISBN:
1892605007 (pbk.)
OCLC:
41012503