Franklin

Brands, consumers, symbols, & research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.

Author/Creator:
Levy, Sidney J., 1921-
Other Title:
Brands, consumers, symbols, and research
Publication:
Thousand Oaks, Calif. : SAGE, c1999.
Format/Description:
Book
xvii, 590 p. : ill. ; 27 cm.
Subjects:
Marketing -- United States.
Advertising -- United States.
Consumer behavior -- United States.
Notes:
Includes bibliographical references and index.
Contributor:
Rook, Dennis W.
ISBN:
0761916962
0761916970 (pbk.)
OCLC:
40943321
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