Franklin

Under the radar : talking to today's cynical consumer / Jonathan Bond, Richard Kirshenbaum.

Author/Creator:
Bond, Jonathan, 1957-
Publication:
New York : Wiley, c1998.
Format/Description:
Book
xxiii, 226 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Advertising -- United States.
Advertising campaigns -- United States.
Advertising agencies -- United States.
Notes:
Includes index.
Contributor:
Kirshenbaum, Richard, 1961-
ISBN:
0471174696 (cloth : alk. paper)
OCLC:
37300598