Franklin

Shock marketing : advertising, influence and family values / Joe Marconi.

Author/Creator:
Marconi, Joe.
Publication:
Chicago : Bonus Books, c1997.
Format/Description:
Book
xiv, 185 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Television advertising and children -- United States.
Advertising -- Psychological aspects.
Informecials.
Negativism.
Notes:
Includes bibliographical references (p. 173-174) and index.
ISBN:
1566250811
OCLC:
36549108