Franklin

The cluetrain manifesto : the end of business as usual / Rick Levine ... [et al.].

Publication:
Cambridge, Mass. : Perseus Books, c2000.
Format/Description:
Book
xxii, 190 p. ; 25 cm.
Subjects:
Electronic commerce.
Internet marketing.
Internet -- Economic aspects.
Internet -- Social aspects.
Business communication.
Business.
Contents:
The cluetrain manifesto
Introduction
Internet apocalypso / Christopher Locke
The longing / David Weinberger
Talk is cheap / Rick Levine
Markets are conversations / Doc Searls and David Weinberger
The hyperlinked organization / David Weinberger
EZ answers / Christopher Locke and David Weinberger
Post-apocalypso / Christopher Locke.
Contributor:
Levine, Rick.
ISBN:
0738202444
OCLC:
43343853
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