1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik 7. How issue ads have reshaped American politics / Darrell M. West 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.
Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts. Includes bibliographical references and index.