Franklin

Crowded airwaves : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors.

Publication:
Washington, D.C. : Brookings Institution Press, c2000.
Format/Description:
Book
vii, 187 p. : ill. ; 24 cm.
Status/Location:
Loading...

Get It

Details

Subjects:
Political campaigns -- United States.
Advertising, Political -- United States.
Contents:
1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber
2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman
3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr
4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney
5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson
6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik
7. How issue ads have reshaped American politics / Darrell M. West
8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.
Notes:
Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts.
Includes bibliographical references and index.
Contributor:
Thurber, James A., 1943-
Nelson, Candice J., 1949-
Dulio, David A.
ISBN:
0815784562 (cloth)
0815784554 (pbk.)
OCLC:
43441267