Essentials of new product management / by Glen L. Urban, John R. Hauser, Nikhilesh Dholakia.

Author/Creator:

Urban, Glen L.

Publication:

Englewood Cliffs, N.J. : Prentice-Hall, c1987.

Format/Description:

Book
x, 340 p. : ill. ; 24 cm.

Subjects:

New products -- Management.

Notes:

Includes bibliographical references and index.

Contributor:

Hauser, John R.
Dholakia, Nikhilesh, 1947-

ISBN:

013286584X

OCLC:

13423459

Online:

Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/13423459.html

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