Franklin

Essentials of new product management / by Glen L. Urban, John R. Hauser, Nikhilesh Dholakia.

Author/Creator:
Urban, Glen L.
Publication:
Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Format/Description:
Book
x, 340 p. : ill. ; 24 cm.
Subjects:
New products -- Management.
Notes:
Includes bibliographical references and index.
Contributor:
Hauser, John R.
Dholakia, Nikhilesh, 1947-
ISBN:
013286584X
OCLC:
13423459
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