Franklin

Marketing mistakes and successes / Robert F. Hartley.

Author/Creator:
Hartley, Robert F., 1927-
Edition:
8th ed., [25th anniversary ed.]
Publication:
New York : John Wiley, c2001.
Format/Description:
Book
viii, 359 p. : ill. ; 23 cm.
Subjects:
Marketing -- United States -- Case studies.
Notes:
Includes bibliographical references.
Local notes:
Acquired for the Penn Libraries with assistance from the S. M. Peck and Company Wharton School Library Fund.
Contributor:
S. M. Peck and Company Wharton School Library Fund.
ISBN:
0471370606 (pbk. : alk. paper)
OCLC:
45350903
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