Franklin

Buying and believing : Sri Lankan advertising and consumers in a transnational world / Steven Kemper.

Author/Creator:
Kemper, Steven, 1944-
Publication:
Chicago : University of Chicago Press, 2001.
Format/Description:
Book
ix, 263 p. : ill. ; 23 cm.
Status/Location:
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Details

Subjects:
Advertising -- Sri Lanka.
Marketing -- Sri Lanka.
Consumption (Economics) -- Sri Lanka.
Notes:
Includes bibliographical references (p. 237-248) and index.
ISBN:
0226430405 (cloth)
0226430413 (pbk.)
OCLC:
45283303