Franklin

Dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.

Author/Creator:
Richards, Barry.
Publication:
Amsterdam, The Netherlands : Harwood Academic Publishers, c2000.
Series:
Studies in consumption and markets ; v. 1
Format/Description:
Book
x, 285 p. : ill. (some col.) ; 23 cm.
Subjects:
Advertising.
Notes:
Includes bibliographical references (p. 269-273) and index.
Contributor:
MacRury, Iain.
Botterill, Jackie.
ISBN:
9058230856
OCLC:
46383026
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