Franklin

Entrepreneurial marketing : lessons from wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.

Author/Creator:
Lodish, Leonard M.
Publication:
New York : Wiley, c2001.
Format/Description:
Book
xvi, 272 p. : ill. ; 24 cm.
Subjects:
New business enterprises -- Management.
Marketing -- Management.
Notes:
Includes bibliographical references (p. 261-263) and index.
Contributor:
Morgan, Howard Lee, 1945-
Kallianpur, Amy.
ISBN:
0471382442 (cloth : alk. paper)
OCLC:
45172827
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