Franklin

Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Author/Creator:
Dávila, Arlene M., 1965-
Publication:
Berkeley, CA : University of California Press, c2001.
Format/Description:
Book
xv, 287 p. : ill. ; 24 cm.
Subjects:
Hispanic American consumers.
Market segmentation -- United States.
Hispanic Americans -- Ethnic identity.
Notes:
Includes bibliographical references (p. 259-280) and index.
ISBN:
0520226690 (cloth : alk. paper)
0520227247 (paper : alk. paper)
OCLC:
45714645
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