Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.

3rd ed.
Thousand Oaks, Calif. : Sage Publications, c2001.
xi, 428 p. : ill. ; 24 cm.
Public relations.
Advocacy advertising.
Public communication campaigns : the American experience / William J. Paisley
Input and output variables currently promising for constructing persuasive communications / William J. McGuire
Theory and principles of media health campaigns / Charles K. Atkin
Sense-making methodology : communicating communicatively with campaign audiences / Brenda Dervin and Micheline Frenette
Creating fear in a risky world : generating effective health risk messages / Michael T. Stephenson and Kim Witte
Evaluating communication campaigns / Thomas W. Valente
Formative evaluation research in campaign design / Charles K. Atkin and Vicki S. Freimuth
Systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis R. Foote
Communication campaign effectiveness : critical distinctions / Charles T. Salmon and Lisa Murray-Johnson
How effective are mediated health campaigns? / Leslie B. Snyder
Stanford community studies : campaigns to reduce cardiovascular disease / June A. Flora
Using theory to select messages in antidrug media campaigns : reasoned action and media priming / Joseph N. Cappella ... [et al.]
Public relations as communication campaign / David M. Dozier, Larissa A. Grunig, and James E. Grunig.
Strategic communication for international health programs / Phyllis Tilson Piotrow and D. Lawrence Kincaid
Singing the (VD) blues / Bradley S. Greenberg and Walter Gantz
McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid-Martinez
Smokey Bear / Ronald E. Rice
Littering : when every litter bit hurts / Robert B. Cialdini
Strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya
Mass campaigns in the People's Republic of China during the Mao era / Alan P.L. Liu
Designated driver campaign / Jay A. Winsten and William DeJong
RU SURE? Using communication theory to reduce dangerous drinking on a college campus / Linda C. Lederman ... [et al.]
Sensation seeking in antidrug campaign and message design / Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington
Cumulative community response to AIDS in San Francisco / James W. Dearing
America's sacred cow / Matilda Butler
Nazi antitobacco campaign / Robert Proctor
Community partnership strategies in health campaigns / Neil Bracht
Entertainment-education strategy in communication campaigns / Arvind Singhal and Everett M. Rogers
Web-based smoking cessation and prevention program for children aged 12 to 15 / David B. Buller ... [et al.]
Using interactive media in communication campaigns for children and adolescents / Debra A. Lieberman
Putting policy into health communication : the role of media advocacy / Lawrence Wallack and Lori Dorfman.
Includes bibliographical references and index.
Rice, Ronald E.
Atkin, Charles K.
0761922059 (cloth)
0761922067 (pbk.)
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