Franklin

Brands : visions and values / edited by John Goodchild and Clive Callow.

Publication:
Chichester, West Sussex, England ; New York : Wiley, c2001.
Series:
UKSIP series
Format/Description:
Book
ix, 161 p. : ill. ; 24 cm.
Subjects:
Brand name products -- Valuation -- Management.
Notes:
Includes bibliographical references and index.
Contributor:
Goodchild, John, 1943-
Callow, Clive, 1938-
ISBN:
0471497428
OCLC:
47136449
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