Franklin

The mirrored window : focus groups from a moderator's point of view / Judith Langer.

Author/Creator:
Langer, Judith, 1941-
Publication:
Ithaca, N.Y. : PMP, 2001.
Format/Description:
Book
xvi, 256 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Focus groups.
Marketing research.
Qualitative research.
Notes:
Includes index.
ISBN:
0967143942
OCLC:
46878250