Franklin

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

Author/Creator:
O'Shaughnessy, John.
Publication:
Oxford ; New York : Oxford University Press, c2003.
Format/Description:
Book
vi, 274 p. : ill. ; 24 cm.
Status/Location:
Loading...

Get It

Details

Subjects:
Consumer behavior.
Consumers -- Psychology.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Decision making -- Psychological aspects.
Emotions -- Economic aspects.
Notes:
Includes bibliographical references (p. [247]-260) and index.
Contributor:
O'Shaughnessy, Nicholas J., 1954-
ISBN:
0195150562 (alk. paper)
OCLC:
49726373