Franklin

Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.

Author/Creator:
Marchand, Roland.
Publication:
Berkeley : University of California Press, c1985.
Format/Description:
Book
xxii, 448 p. : ill. (some col.) ; 26 cm.
Subjects:
Advertising -- United States -- History.
Notes:
Includes index.
Bibliography: p. 365-418.
ISBN:
0520052536 :
OCLC:
11574067
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