Franklin

Frontiers in direct marketing research : proceedings.

Publication:
[New York, NY] : John Wiley & Sons, Inc., 1999-c2000.
Format/Description:
Conference/Event
Journal/Periodical
2 v. : ill. ; 28 cm.
Annual
Vol. 1-v. 2.
Conference Name:
Robert B. Clarke Educators' Conference.
Status/Location:
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Details

Other Title:
Proceedings
Continued By:
Robert B. Clarke Educators' Conference. Frontiers in direct and interactive marketing research
Subjects:
Direct marketing -- Congresses.
Notes:
Vol. 1-2 contain the proceedings of the 10th-11th (1998-1999) Robert B. Clarke Educators' Conference.
Sponsor: Direct Marketing Educational Foundation.
Contributor:
Direct Marketing Educational Foundation.
Other format:
Online version: Robert B. Clarke Educators' Conference. Frontiers in direct marketing research
OCLC:
42948610