Franklin

Retailing management / Michael Levy, Barton A. Weitz.

Author/Creator:
Levy, Michael.
Publication:
Boston : McGraw-Hill Irwin, c2004.
Format/Description:
Book
xxxv, 775 p. ; col. ill., ; 26 cm. : 1 CD-ROM (4 3/4 in.)
Edition:
5th ed.
Series:
The McGraw-Hill/Irwin series in marketing
Status/Location:
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Details

Subjects:
Retail trade -- Management.
System Details:
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
Notes:
Includes bibliographical references and indexes.
Local notes:
Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
Contributor:
Weitz, Barton A.
Rosengarten Family Fund.
ISBN:
0072497203 (alk. paper)
007121481X (international : alk. paper)
007249722X (CD-ROM)
0072553928 (text & CD-ROM)
OCLC:
51172273