Franklin

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.

Author/Creator:
Tellis, Gerard J., 1950-
Publication:
Thousand Oaks, Calif. : Sage Publications, c2004.
Format/Description:
Book
203 p. : ill. ; 23 cm.
Status/Location:
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Details

Subjects:
Advertising.
Consumers -- Attitudes.
Notes:
Includes bibliographical references and index.
ISBN:
0761922520 (cloth)
0761922539 (paper)
OCLC:
52721157