Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
- Publication:
- Thousand Oaks, Calif. : Sage Publications, c2004.
- Format/Description:
- Book
203 p. : ill. ; 23 cm. - Status/Location:
-
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Details
- Subjects:
- Advertising.
Consumers -- Attitudes. - Notes:
- Includes bibliographical references and index.
- ISBN:
- 0761922520 (cloth)
0761922539 (paper) - OCLC:
- 52721157