Franklin
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
MLA
Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. .
APA
Tellis, G. J. Effective advertising : understanding when, how, and why advertising works. .
Chicago
Tellis, Gerard J., Effective Advertising: Understanding When, How, and Why Advertising Works.
