Franklin

Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

Publication:
Bolder, Colo. : Westview Press, c2004.
Format/Description:
Book
xiii, 260 p. : ill. ; 24 cm.
Edition:
2nd ed.
Series:
Transforming American politics series (2002)
Transforming American politics
Status/Location:
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Details

Subjects:
Political campaigns -- United States.
Campaign management -- United States.
Contents:
The transformation of American campaigns in the twenty-first century / James A. Thurber
The principles of campaign planning / William R. Sweeney, Jr.
Who will vote for you and why : designing strategy and message / Joel C. Bradshaw
Candidate nominations and general election strategy / Marni Ezra
Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings
Race for the cash : competition, contributions, and money in 2002 elections / Candice J. Nelson
Paid media advertising : political communication from the stone age to the present / Jay Bryant
Ads are us : political advertising in a mass media culture / Leonard Steinhorn
Hard facts : the media and elections with a look at 2000 and 2002 / John R. Petrocik
The ground war : the importance of organizing the field / Will Robinson
The importance of field work in election campaigns / Paul Herrnson
Campaigning with the internet : the view from below / David A. Dulio and Erin O'Brien
Campaign ethics : public perception, reality, and the need to win / Carol Whitney
Campaign ethics and politics of personal destruction / Linda L. Fowler
Do campaigns matter? / Marni Ezra and Candice J. Nelson.
Notes:
Includes bibliographical references (p. 233-246) and index.
Contributor:
Thurber, James A., 1943-
Nelson, Candice J., 1949-
ISBN:
0813341817 (pb : alk. paper)
0813341825 (hc : alk. paper)
OCLC:
54046875