Franklin

Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton.

Author/Creator:
Donaton, Scott.
Other Title:
Madison and Vine
Publication:
New York : McGraw-Hill, c2004.
Format/Description:
Book
xvii, 202 p. ; 21 cm.
Subjects:
Advertising -- United States.
Performing arts -- United States.
Notes:
Includes bibliographical references (p. 187-193) and index.
ISBN:
0071436847 (alk. paper)
OCLC:
55208474
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