Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton.

Author/Creator:

Donaton, Scott.

Other Title:

Madison and Vine

Publication:

New York : McGraw-Hill, c2004.

Format/Description:

Book
xvii, 202 p. ; 21 cm.

Subjects:

Advertising -- United States.
Performing arts -- United States.

Notes:

Includes bibliographical references (p. 187-193) and index.

ISBN:

0071436847 (alk. paper)

OCLC:

55208474

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