Franklin

The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

Author/Creator:
Rivkin, Steve, 1947-
Publication:
Oxford ; New York : Oxford University Press, c2004.
Format/Description:
Book
x, 275 p. : ill. ; 24 cm.
Subjects:
Brand name products.
Notes:
Includes bibliographical references (p. 230-246) and index.
Contributor:
Sutherland, Fraser.
ISBN:
0195168720 (hardcover : alk. paper)
OCLC:
55511424
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